BethMacaulay Couture had a strong product and a growing reputation in fashion circles, but needed to increase its visibility and build a loyal following online. The brand wanted to grow its social media presence and gain credibility through trusted media coverage.
Labile developed a two part strategy focused on organic social growth and earned media. On social, we implemented a tailored content plan that aligned with TikTok trends and Instagram’s visual culture. The goal was to build an engaged community, not just increase numbers. At the same time, we managed a targeted PR push to get the brand featured in relevant and respected media outlets.
Within three months, BethMacaulay Couture grew to 14,000 Instagram followers from 6,000, and gained 7,000 followers on TikTok. The PR campaign secured features in Bella Naija, Vanguard, This Day Live, Tribune Online, amongst others, placing the brand in front of new audiences and reinforcing its identity in the fashion and lifestyle space.