Kemsan Acres was approaching its 4th anniversary, a key milestone for the real estate brand, and needed to generate buzz, drive traffic, and convert attention into leads. The ask was to build momentum in the weeks leading up to the anniversary and position Kemsan as both established and expanding.
Labile developed a full service digital campaign built around a simple idea: credibility meets visibility. At the center was a revamped website designed to streamline the user journey and support lead conversion. This was paired with a Meta ad strategy and influencer partnerships with Jay Paul and The Akinpelu Girls, selected for their reach, trust, and audience alignment at that time. The campaign focused on reach, relatability, and clarity. Influencer content brought a local, trusted voice to the message, while Meta ads scaled that story to wider, high intent audiences. Everything pointed back to a smoother website experience built to convert.
In just two months, the campaign reached over 500,000 people and generated more than 95 qualified leads, helping Kemsan close its 4th year with renewed visibility and a stronger sales pipeline.